Sell Smarter. Market Better with BACD and the Ajax Pickering Board of Trade - Bootstrap Marketing That Works

Sell Smarter. Market Better with BACD and the Ajax Pickering Board of Trade

Sell Smarter. Market Better is a practical workshop series created to help local business owners strengthen the two areas that most directly impact growth: sales and marketing. The Ajax Pickering Board of Trade and the Business Advisory Centre Durham have partnered on this series to combine strong local connections with hands‑on business expertise. Together, we’re supporting small businesses with clear, realistic tools they can actually use, whether that’s improving sales conversations, networking with purpose, marketing on a budget, or getting found online through Google Business Profile. This collaboration is about meeting business owners where they are, reducing overwhelm, and helping them take confident, practical steps toward sustainable growth.

Workshop 3: Bootstrap Marketing That Works

Focus your efforts, stretch your budget, and get visible

Marketing doesn’t need to be expensive or complicated to be effective. This session breaks down where small businesses should focus their time and energy, what actually moves the needle, and how to market consistently without burning out or overspending.

You’ll walk away with:

1. A simple, realistic marketing approach
2. Ideas you can implement with limited time and budget
3. Clarity on what to prioritize—and what to stop doing

Photography Policy

The Ajax-Pickering Board of Trade (APBOT) reserves the right to photograph and record its' events, and may use this content in publications, posters, and/or graphics. By registering for any APBOT events, you understand and acknowledge that your photograph may be taken and used as per APBOT's discretion. Thank you for your understanding.